In any forward-thinking business, it is important to clearly distinguish your brand from the competition. Personalised workwear is an investment many businesses are taking advantage of to make both their clients and employees happy and comfortable.
The most important factor to consider when choosing branded work wear is it should be tailored to the needs and wants of your company. Your employees should be able to comfortably and effectively do their job in the uniform you choose. For example, as a builder it may be more appropriate to provide employees with personalised polo tops and high visibility jackets over suit and ties for their everyday jobs.
Benefits of Personalised Workwear
One benefit of personalised work wear is the positive effects it will have on your brand identity. In business brand awareness is key to organic growth and with personalised work wear you can ensure your company’s name gains popularity every day. Whether your employees are commuting to work or in the shop buying their lunch, your company logo and details will be seen on their workwear by the public. This form of ‘free’ advertising is ongoing and can not only attract new customers but also remind existing ones of your brand and its services.
Another benefit of personalised workwear is the improvement it will have on your staff’s performance. A branded uniform can add a sense of pride and belonging to your employees as well as brand responsibility. Research has shown employees in personalised work wear are more productive. This will make a valuable contribution to your company allowing for a greater output to be achieved and in turn higher revenues achieved.
A third benefit of personalised work wear is the trust and comfortability customers will have in your company. A personalised uniform will make a good first impression on new customers as well as keeping up existing ones with regular customers. Research shows that customers feel safer and therefore more trusting in a business if their employees are in a uniform compared to regular clothes. This will be especially useful for brands with more corporate services such as event management.
Personalised Workwear in The Workplace
Personalised uniforms are known for the increased rapport they bring to the working environment. Just like schools, personalised work wear ensures equality between everyone. If all employees are given specific clothing items to wear you can ensure the clothing they will be wearing is fit for your business environment and their job roles as well as eliminate any confrontation over work wear. Personalised work wear can naturally encourage affinity between team members and therefore lead to a more productive and efficient working environment.
73.5% of people said that personalised uniforms are more effective than TV advertising and with more and more individuals getting smart phone it is now easier than ever to take down a phone number from the back of someone’s shirt. Personalised workwear is a beneficial investment for any company. It will not only bring more revenue to your company but also increase your employees respect and responsibility in regards to your brand.